Profile completion is a pretty helpful thing up until we hit platinum or close to it - it encourages us to build a pretty fleshed out profile. At a certain point in the high percentages though, it reaches a significant problem: it gets counter-productive.
It's generally acknowledged by Wrecked Avent that profiles aren't expected to hit 100%, and extremely few will. Profiles will often be "done" at 70% or 80%, and not need to be developed any further. It's intended that it's okay to stay there.
For some profiles, such as my own, if I actually pushed past that "done" point to reach 100% I'd be making my profiles worse by adding traits and preferences which don't fit or are simply better off not added.
However, if it's a goal to make people feel okay staying at that high-% "done" state, profile completion runs contradictory to that goal. It sends a very clear signal we're not done yet, that our profile needs more work. Completion systems are designed to convey that feeling, and push us to get to 100%.
This shows up in suggestions like half-heart preferences, where someone naturally wants a feature so they can get to 100% without degrading their profile's quality.
The profile completion system needs to change to make our profiles feel complete at a high percentage "done" state. I think that could be accomplished by:
- de-emphasizing the profile completion system once we hit platinum, like moving it to the bottom of the profile.
- outright stating in the profile completion something to help us feel complete: "You're done! Great work. You can keep going if you want, but you don't need to."
Or maybe there's some better approach?
What do you think?